During my time at Smart Design, I have been lucky to work on over a dozen projects with OXO. It has been an enriching and challenging experience that has required me to grow not only my design skillset, but also my personal organization abilities and efficiency. When working on the OXO account, I often have 5+ projects at different stages of development. This has taught me to switch seamlessly between tasks like carving a foam model in the shop, to complex CAD surfacing, to brainstorms and generative concepting, to telling the story of the design process at a design sign-off meeting.
Most recently, I've been working in the kitchen electrics space tackling advanced challenges that come when designing both a physical product and a digital experience that need to complement each other and mesh seamlessly.
note - some images are representational of projects still in development
oxo stronghold suction suite
OXO came to Smart Design looking to replace their old stronghold suction line with an improved mechanism and a fresh, contemporary design. We audited the current line to identify key things that were working, and key opportunities to improve upon.
We leveraged our user centered approach and prototyped rough models to learn as quickly as possible. This helped us prioritize the needs of different users and bathroom environments, and led us towards the most efficient and elegant solutions for the greatest number of users.
the original oxo suction line
analysis of current products
market survey and competitor shopping
competitor testing and evaluation
We hosted the OXO team for a 3D brainstorm in our shop. We were able to illustrate a high volume of concepts and models very quickly and collaboratively. Getting the core team on the client side to help generate ideas and gain confidence in our thinking early improved our client relationship and the overall flow of the project.
exploring potential design directions
the oxo stronghold suction line
While still keeping the products honest and not trying to design them to feel like permanent shower fixtures, we strove to make the mechanism disappear in the products. In the original line, the mechanism is proud of the product and wire, and is the first thing the eye sees. We wanted to shift that and make the product you interact with everyday the hero.
We also strove to design more secure product architectures across the line. The old basket architecture was precarious and flexed considerably when placing items inside. Having a wire in the baskets that borders the entire top edge keeps your items contained and strengthens the product overall.
oxo glass mixing bowls
I was tasked to create the perfect set of glass bowls for both mixing and tabletop use.
- fluted rim provides a grip point while remaining tabletop worthy
- material distribution makes the bowls feel robust and secure (thicker glass at the bottom)
- perfectly stacking prep bowls for small portions, snacks, and mise en place